As I begin to get involved a little more with online communities the question of management comes up.
I found this on the web the other day and wanted to share it, I am going to be listening in. It is a free webinar with the ever popular Jeremiah Owyang. Here is the information about the presentation:
Are you considering creating a Web 2.0 online community but need help in understanding how online community best practices and social media can enable your company to connect you with your customers? If so, please join us for a discussion on March 13th at 11:00 a.m. EST with renowned Web Strategist and Senior Analyst from Forrester, Jeremiah Owyang.
An online community is an interactive group of people joined together by a common interest. It’s also one of the most powerful tools a marketer can deploy for customer retention, word of mouth, and customer insight. To host a successful community, think of it as you would product development: start by focusing on objectives, chart a roadmap, assemble the right team, and plan to be flexible. Then build your success by launching the community with the backing of your most enthusiastic customers, and staying engaged as the community grows. Above all, remember that control is the hands of the members, so put their needs first, build trust, and become an active part of the community.
What will be answered in this interactive Webinar?
- How to determine your objectives
- How to plan a charter and strategy
- How to get your company ready
- What roles you need for success
- Launching and kick starting that community
- How to calculate costs, benefits, and ROI
Register today for this informative event and learn how online best practices can better serve you and your organization!