Have you ever had a bloggers block? Or maybe you get stumped on what to title your blog or how to slug your urls. By using the Google Keyword Tool, you can easily enter whatever subject your writing about and instantly receive the associated long tail keywords and search volumes. By using these long tail keywords as the title and/or url slugs of your blog post, you have a better chance of having Google index your content as many times they can be much less competitive to the route keyword.
For example, a few weeks ago I posted a high level blog entry regarding Adwords best practices. After looking at the associated longtail keywords, I decided the best shot for favorable rankings would be to name the blog post “Adwords Campaign Structure Best Practices” and the url slug http://www.convertiv.com/blog/adwords-campaign-best-practices. Within about a week or so, Google has ranked us under a number of popular “Adwords Best Practices” related longtail phrases:
Adwords Best Practices: # 35
Adwords Campaign Best Practices: # 4
Adwords Structure Best Practices: # 1
Adwords Campaign Structure: # 9
Adgroups Best Structure: #3
Keep in mind, this is only a small piece of the overall blog search engine optimization, the content, keyword density, links to and from your post, and many other factors will weigh in on your blog search engine ranking. We’ll have follow up posts discussing other blog optimization strategies.