BostonInnovation covers Convertiv

@Tim | Search, Social

We were delighted to see our name popup in the Boston Twitter/Blogosphere scene today with a great post from our friends at BostonInnovation.  Staff writer Matt Fellows talks with Convertiv’s Chris Pollara to get his take on how social media should be pervasive throughout an organization.  Chris goes on to say, “Stop thinking about SEO and social media as the marketing team’s territory and get everyone involved.”

“BostInnovation was founded in January 2009.  Armed with a better understanding of the tech scene in Boston and the massive number of early-adopter-types currently attending school and working in the IT sector here, we formed a web-savvy core of bootstrapping employees with the skills to take BostInnovation to the streets.”