A digital marketing audit analyzes online marketing channels focusing on the needs of the customer to identify performance gaps and drive overall optimization and improvement. Getting the best performance from your digital channels requires an understanding of what works and why. In an incredibly complex and fast changing environment, many brands have websites, search, email...

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Marketing automation runs on original content that differentiates you from the competition and targets your buyer to educate them on how your product meets their needs through every stage of the sales process. As an industry, marketing automation is expected to grow 50% by 2015 (SiriusDecisions) and as a result, 77% of CMOs at top...

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Today’s marketers know that it isn’t enough to invest in creative to ignite a brand. Content still rules, but it must reinforce the visual and be targeted and presented in ‘snip its’ – because most digital content is scanned on mobile devices. Forbes predicts that mobile content marketing will separate winners from the rest of...

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Landing pages are one of the best methods to utilize for customer conversion for a website, creating a path of converting website visitors into leads and leads into customers. But a high-converting landing page is a science that must be adhered to. It’s not just a title, description, image and button – each component of a landing...

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Website design is not easy and it’s something that is an iterative process. It’s all about attracting the right audience and converting them quickly with targeted events (e.g., downloads, trials, signups, etc.). If you want to make your website better at turning visitors into customers (or subscribers), you’ll need to identify the obstacles to the conversion...

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Given that case studies are considered the most powerful weapon in a salesperson’s arsenal, you’d think that marketing would invest heavily in crafting an engaging story for the buyer, who is consumed with the bottom line of the why, how, and who, as well as the metrics that support the solution. But most case studies are text...

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Lifecycle email marketing campaigns can be the most effective methods of marketing despite the fact that email as a marketing channel is being challenged by social. That’s why it’s even more important for marketers to know their email recipients and tailor the message and content to their needs or find their campaigns in a holy...

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Chief marketing officers are surviving in their jobs longer than in the past (just 45 months according to recruiting firm Spencer Stuart), but last only about half as long as chief executives. Why so short? Corporations expect chief marketing officers to prove their work has a real impact on driving business, and the new breed...

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In PPC campaigns, long-tail keywords can be just as successful and important as shorter keyword phrases. Long-tail keywords tend to contain at least 3 or more words and are more specific in topic and scope. Though these words often have lower search volumes, they are less competitively ranked and will have a lower cost per...

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It’s no secret, the number of individuals using mobile devices to access the internet is skyrocketing. By 2016, 80% of the US population will use mobile phones. In fact, if you’re a smartphone owner, you have probably already used your phone to garner knowledge from the internet multiple times today. This dramatic shift in how...

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