More than often within B2B operations marketers find that priorities between marketing and sales are misaligned. The complex relationship between the two sides proves to be challenging as both try to meet demand and revenue goals. The greatest challenges B2B marketers face include: developing the right content strategy, identifying the right audiences, generating good leads,...

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Content is king. A phrase commonly used by marketers and a phrase that should not be taken lightly. Competition is fierce, and new advancements in digital marketing are making it imperative for marketing teams to develop relevant, meaningful, and valuable content. As you begin to understand your audiences closely, you want to make sure you...

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It seems like every few months a new social network comes to the forefront as “the” place to be when it comes to sharing branded content online. So how can your company identify when this social expansion is worthwhile and when to pass? We’ve laid out a few considerations that can help your brand decide...

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A digital marketing audit analyzes online marketing channels focusing on the needs of the customer to identify performance gaps and drive overall optimization and improvement. Getting the best performance from your digital channels requires an understanding of what works and why. In an incredibly complex and fast changing environment, many brands have websites, search, email...

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Facebook recently revealed that is has 1.35 billion monthly active users. With such a massive audience, brands have flocked to the channel to expand their digital footprint in order to reach a niche group of consumers with original content and focused targeting. If you’ve determined that Facebook is a practical platform for your brand to...

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Social media can be a great tool for brands because it allows for the development of one-on-one relationships with consumers and offers an additional avenue for marketing your company. However, it is vital that when diving into the world of social media, you take precautions to make sure your social presence aligns with your brand....

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Marketing automation runs on original content that differentiates you from the competition and targets your buyer to educate them on how your product meets their needs through every stage of the sales process. As an industry, marketing automation is expected to grow 50% by 2015 (SiriusDecisions) and as a result, 77% of CMOs at top...

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Today’s marketers know that it isn’t enough to invest in creative to ignite a brand. Content still rules, but it must reinforce the visual and be targeted and presented in ‘snip its’ – because most digital content is scanned on mobile devices. Forbes predicts that mobile content marketing will separate winners from the rest of...

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Given that case studies are considered the most powerful weapon in a salesperson’s arsenal, you’d think that marketing would invest heavily in crafting an engaging story for the buyer, who is consumed with the bottom line of the why, how, and who, as well as the metrics that support the solution. But most case studies are text...

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In today’s digital world, marketers must figure out how to use media and advertising in new ways to drive consumer engagement. Brands must build their strategy holistically to optimize paid, owned and earned media. Paid media sources are channels that require advertising dollars for visibility, such as digital advertising, social advertising and paid sponsorships. Owned media includes your website, social...

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