A digital marketing audit analyzes online marketing channels focusing on the needs of the customer to identify performance gaps and drive overall optimization and improvement. Getting the best performance from your digital channels requires an understanding of what works and why. In an incredibly complex and fast changing environment, many brands have websites, search, email...

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Gone are the days when counting comments and likes was part of a daily routine for measuring Pinterest results. With the newly expanded Pinterest Analytics, businesses now can take a deeper dive to explore and understand demographic and interest details about their followers, devices used, user interaction with their profile and shared content from their website....

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What makes a good search marketing landing page that will lead to conversions? Landing pages are the first pages users see when they click on your offer. Although it may be tempting and easier to direct customers to your homepage upon clicking on an ad, this is not a recommended best practice as it does not provide the...

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The value of social media reporting lies deeper than just reporting on total engagement results. With new updates and innovations evolving how social marketing is shaped, its crucial to improve on insights, while continuing to expand on answering the ‘why’ ‘what’ ‘how’ and ‘who.’ Reaching a specific goal is great, but answering how this result...

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Report with attribution.Reporting performance is relative to the goals you are setting.  Having a frame of reference is crucial in order to know what is defined as good performance, poor performance — and with the right indicators, you’ll know why. Identifying the key drivers of success or failures of your social programs (i.e. social accounts, events...

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How do we capture conversations in social media? How can we understand our audiences? Is there a way for us to measure the success of our digital campaigns? All frequently asked questions by marketers trying to gain deeper insight into their social strategies and ultimately their audiences, whose conversations via social nurture the very life of their...

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YouTube has transitioned from Insights to a more detailed data retrieval and analysis system called YouTube Analytics. Much like Google Analytics, YA allows you to generate reports by date, geography, content, etc. You’ll be able to tell which of your videos receive the most views and how long people are viewing them. Traffic sources are...

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A huge portion of marketing in the future will be done through social media. This infographic truly drives that point home. Source: The Growth of Social Media: An Infographic  ...

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Here’s another great guest post from our friend Mike Layton, Co-Founder of the hot social monitoring startup, Symscio, Inc.  It is important to remember that measurement programs will vary, but hopefully this post will assist you in asking the right questions towards setting up a meaningful measurement program. If you have any comments or questions,...

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There has been much debate recently about the level of exposure a brand should have on various social networks.  Since we’re at the early stages of measuring the effectiveness of these environments, most organizations who are skeptical have used one of two approaches: a.) “Whack a mole” approach of spreading their company’s name all across...

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