One large draw to social media for users is the fact that it provides a space to share ideas, likes, dislikes, interests, finds and more. The content of course varies from platform to platform, but at the heart of each share is the desire for people to pass along top of mind information to their followers....

Continue reading

As a digital marketer trying to increase awareness and leads for your product or service in a competitive market, effective keyword research for your PPC campaigns is crucial. You want to make sure that you are targeting the right audience using strategic keyword selection and categorization. A great process for this is the following: Create...

Continue reading

A digital marketing audit analyzes online marketing channels focusing on the needs of the customer to identify performance gaps and drive overall optimization and improvement. Getting the best performance from your digital channels requires an understanding of what works and why. In an incredibly complex and fast changing environment, many brands have websites, search, email...

Continue reading

When one thinks of PPC ads, usually their mind goes directly to Google and other search engines, along with various social media channels like Facebook and Twitter. In the more recent years, there has been an increasing interest in LinkedIn advertising. This channel is especially effective for B2B marketers who are looking to make their...

Continue reading

What makes a good search marketing landing page that will lead to conversions? Landing pages are the first pages users see when they click on your offer. Although it may be tempting and easier to direct customers to your homepage upon clicking on an ad, this is not a recommended best practice as it does not provide the...

Continue reading

Landing pages are one of the best methods to utilize for customer conversion for a website, creating a path of converting website visitors into leads and leads into customers. But a high-converting landing page is a science that must be adhered to. It’s not just a title, description, image and button – each component of a landing...

Continue reading

Once you find yourself responsible for managing an Adwords account, the next step is to learn how to measure its successes. There can be an overwhelming amount of reporting and ways to manipulate your data, however, it all comes down to a handful of metrics, which truly reveal your paid search outcomes. Here are some...

Continue reading

In PPC campaigns, long-tail keywords can be just as successful and important as shorter keyword phrases. Long-tail keywords tend to contain at least 3 or more words and are more specific in topic and scope. Though these words often have lower search volumes, they are less competitively ranked and will have a lower cost per...

Continue reading

Optimizing your website and landing pages for search is critical for your brand’s online reputation and driving more traffic to your site to help your business get found. The value of having a high-ranking search result on the first page of Google results should be clear to marketers because the majority share of search traffic...

Continue reading

Marketers know that where they rank in the search engine results pages (SERPs) relative to their competitors matters because it represents the level of influence you have in the marketplace and whether you get the click through from your target audience. Marketers are therefore interested in keeping tabs on their competitors’ search engine optimization (SEO) and...

Continue reading
Categories