A digital marketing audit analyzes online marketing channels focusing on the needs of the customer to identify performance gaps and drive overall optimization and improvement. Getting the best performance from your digital channels requires an understanding of what works and why. In an incredibly complex and fast changing environment, many brands have websites, search, email...

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Website design is not easy and it’s something that is an iterative process. It’s all about attracting the right audience and converting them quickly with targeted events (e.g., downloads, trials, signups, etc.). If you want to make your website better at turning visitors into customers (or subscribers), you’ll need to identify the obstacles to the conversion...

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What makes it possible to consider the adoption of wearables? The explosion of digital data, the size of handheld devices, the desire to be more aware of our well being, and connecting with one another in more rewarding ways. Why should marketers pay attention and take it seriously? As an industry, its market size creates enormous potential....

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There are still many skeptics, but deriving a real return on investment (ROI) from social applications is far from impossible.  Follow these steps and you’ll narrow it down to an affordable and achievable reality. Ask the Right Questions Up Front Identify the business goals that will prove there’s a value to investing in social application...

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“By 2016, more than half of the dollars spent in US retail will be influenced by the web. Commerce is shifting more and more online. Make sure that you have a method to easily sell your product or service online.” – Forrester Research. Your website is the central force of your digital marketing and with the major...

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Retail stores and restaurants typically find it difficult to determine how to leverage Facebook’s engagement value for multiple locations. We find that they are faced with assessing #1) the need and #2) the resources for building it out and supporting it. More specifically, questions that frequently come up include: Do we generate enough content to...

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The WordPress development team introduced a featured called “Multisite” in its early 3.0 development. In a nutshell, what this means for users is that you are now able to host multiple sites with only one installation of the WordPress platform, which opens up numerous exciting possibilities for site owners. At Convertiv, we have deployed several...

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If you manage a blog you know the importance of being able to drive conversation. That won’t happen if people feel like it’s an inconvenience to comment on your posts. Over the past week, I tried out three comments platforms that claim to help improve and connect discussions on the web: Disqus, Livefyre, and Comments...

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I’ve heard a lot of people dread what is probably, to me, one the easiest tasks in running a website or blog: planning an editorial calendar. I realize not everyone is like me – constantly jotting down notes and to-do lists, and color-coding tasks with highlighters, but devising an editorial calendar will make you feel...

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In the latest State of the Word Address Matt Mullenwig shared, “This has been an exciting year for WordPress. We’ve grown to power 14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress.” When...

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