No matter what size the organization, marketers need to become more efficient due to the number of hours required to support social media marketing along with traditional marketing activities. With the pace at which social media operates, its extremely hard to stay proactive about how these channels are utilized moving beyond the reactive and combatting how paralyzing it can be to your overall productivity.
Social Media Dashboards
- Custom Dashboards: Larger companies that can afford having a social media dashboard created for them tend to examine engagement, stats, mentions, and conceivably this examination leads to them interacting more. This configuration can eliminate the need to log into multiple different sites and can get a holistic view of their social media campaign performance.
- WordPress ‘Out-of-the-Box’ Dashboards: Without the resources to pay for a custom dashboard, WordPress can (with plugins) can allow users to monitor and manage a portion of their social media presence all from one dashboard. While it isn’t as robust as a custom solution, it is more than enough to help the average small business owner, active blogger, and marketing person in charge of social media along with other responsibilities. Here are some potential plugins to consider:
- Check Stats (see: Google Analytics Plugin): With some initial training, Google Analytics can be customized to break down performance statistics in a straightforward and insightful way. The plugin allows for a good overview of analytics including goals. While it doesn’t offer the complete functional set of Google Analytics, it is more than enough to see the overall health of a website and monitor where traffic is coming from, what posts are popular, and how people are finding a website. Besides the dashboard stats overview, this plugin gives a complete breakdown of traffic to each post which is a nice added bonus.
- Engagement (see: Post Rank Plugin): With a handful of features, this plugin integrates a dashboard that monitors engagement around a website and displays a breakdown per individual post which helps to monitor the pulse of a brand.
- Mentions (Configure Dashboard RSS Feeds): To avoid the hassle of checking a RSS reader (or paying for monitoring software), this plugin can be configured to source different monitoring feeds. Suggestion: Keep the most important feeds front and center instead of pushing everything through the dashboard.
- Status Updates (see: Twitter Tools): None of the WordPress plugins available really give the user the power of a stand-alone client or Hootsuite. However, in the interest of giving a client the ability to do as many things in one place as possible, Twitter Tools allows the user to Tweet directly from the dashboard, automatically posts new posts to Twitter, and a few other solid features. Moreover, through API configuration, Pingfm can also be updated using this widget.
- Facebook Updates (see: Facebook Dashboard Widget): This widget sources your Facebook feed information via RSS much like the Twitter Tool mentioned previously.
The dashboard of your WordPress install is often overlooked when leveraging the power and customization potential of WordPress. Utilizing the best plugins and the customization of basic features of WordPress, you can essentially build the custom dashboard that can act as your social media command center.