In a previous post, I talked about how being able to adapt to constant changes was a crucial element in social media marketing. Last week I noticed a change on a few of the pages I maintain via Facebook Insights. Underneath the number of people who “liked” my page was the number of people “talking about” the page. This new metric was confusing on several levels: What people? What constitutes “talking about?”
What changed in Facebook Insights?
After conferring with friends and colleagues who also manage Facebook pages, we discovered this from Facebook:
Improvements to Facebook Insights: You’ll now see a new public metric called People Talking About This underneath your fan count to show the number of people on Facebook who have engaged with your page in the last 7 days. Learn more in your Page Insights.
Checking the Page Insights didn’t provide much more info. One person had more people “talking about” their page that week than total fans to begin with. This may shed some light on what it means to “talk about” a page. Could that include people “liking” posts from your page that others have shared?
Overall, the most nagging part of this change is the idea that this metric should be public. I’m not sure what benefit that brings to the people managing the pages or the people who like/visit said pages.
I intend to dig further. More information is a good thing, but we need to understand where the information is coming from and how it can be used to improve our interactions.
Have you noticed this new Facebook Insights metric? What do you make of it?