I had the good fortune to watch the new Internet film Lemonade by Erik Proulx last night. My hat's off to him for dedicating himself to such a wonderful cause. The film brings into perspective the rapidly changing scene on Madison Avenue, through the lens of the creative people who were laid off. It takes you into their heads to explore how they turned this profound tragedy into a rebirth of who they always wanted to be. They all had to fight through the economic strife of adjusting their lifestyle, but by making these changes it showed them what life is truly all about.
On a complete side note, the film was imbedded into the Hulu browser and prov
es the progression Social TV is continuing to make. You can watch the entire film on Hulu here. Below is the quick trailer: