According to a recent GlobalWebIndex study, the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years and Instagram is on the forefront of that adoption. But for marketers, tapping into the right type of engagement to attract an audience is difficult because it requires a steady stream of pictures and video that needs to attract your target audience.
Here are some basic tips to achieve this goal:
- Always consider your audience. What will they find appealing? Why? If you can answer these questions you are well on your way to succeeding. Don’t be afraid to experiment to find the answer.
- Photograph visually attractive and aesthetically pleasing content. Be artful. An interesting composition and vibrant colors paired with Instagram filters and effects can work eye-catching wonders.
- Hashtag your pictures in order to expose your content to a greater audience. This is a good way to be seen by Instagrammers that don’t know you yet.
- Follow users who post images that your target audience finds appealing and comment on those posts. If you engage with that audience they will come to learn you exist and may start to follow you back.
- Have fun with it. Instagram is a unique application centered on sharing and being visually creative and interesting. Explore the boundaries of what is visually possible when representing your brand / products. Looking at something straight on is not always the most interesting approach.
- Video posts. As far as tips go, the same creative process and sharing ideas apply to any video posts you create. Many social media thinkers have been discussing and debating if Instagram is the right place to build out video content. My stance is simple, use whatever platform your target audience appreciates the most. Create videos on Instagram and Vine designed to interest your audience – on Instagram experiment with clip length – and depending on which delivery method creates the most engagement, stick with it!
Additions & Feedback
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