A Geo-Specific Pay-Per-Click Search Strategy Targeting Restaurant Locations

CHALLENGE

NYAJ's is all about the casual dining experience with exquisite food at reasonable prices. The brand name carries 22 locations mostly in the NorthEast with the path to expansion into additional geos in the near future. NYAJ's came to Convertiv with a focus on increasing their customer base across all locations with Pay-Per-Click advertising.

SOLUTION

Convertiv structured a geo-specific layout to give focus to each location and surrounding competition. Online reservations platforms were tied together to accurately track the number of bookings coming from paid search accounts to better understand the top performing areas down to the keyword level.

BENEFIT

Over time, the account performance has delivered an ROI on specific keywords of over 1000% and continuously climbing. NYAJ's has increased their advertising budget to keep pace with the soaring KPIs.