Retooling Internal Marketing Resources for Social Media

Boston Scientific

CHALLENGE

Boston Scientific, one of the largest medical device manufacturing companies in the world, wanted to leverage social media to grow its market share but needed to educate and empower its employees to engage with its online audiences within a strict regulatory environment.

SOLUTION

Through a collaborative client/agency relationship, Convertiv developed a unified and centralized social media program and trained Boston Scientific’s stakeholders on social policy, best practices, measurement, strategy and governance.

BENEFIT

Convertiv’s efforts have transformed Boston Scientific into a leader in their highly regulated industry through the utilization of an efficient and effective social media program.