Creating a Streetwise Blog to Build Online Community

StreetwiseMedia

CHALLENGE

StreetwiseMedia, an online news company specializing in startup and tech innovation news, wanted to leverage its current BostInno.com ‘View from Inside Boston’ blog to drive increased online traffic and social media sharing.

SOLUTION

Convertiv developed and implemented StreetwiseMedia’s new WordPress blog providing marketers administrative usability and functionality that enabled content to be shared through social networks.

BENEFIT

Using the WordPress multisite platform, Convertiv embedded social media tools and custom widgets enhanced the user experience and fostered significant community growth, participation and content sharing.