Snack Factory® Pretzel Crisps® looked to update their digital presence to mirror the dynamic and enthusiastic nature of their loyal fan base. Targeting a rebranding effort and using a website redesign to fuel awareness, Pretzel Crisps needed a highly visual, design-forward site with an easy-to-navigate interactive destination full of recipes, snack ideas and product information.
The new PretzelCrisps.com integrates cutting edge design with useful functionality.The website hosts over 100 recipes conveniently categorized by consumption occasion, from birthday parties to game night. The website experience now is integrated with social on Twitter and Facebook using targeted app-based campaigns, community management and advertising spend.
The new Pretzel Crisps website features parallax scrolling effects and a responsive design. Targeted daily ad spend on Facebook content increased engaged users by 261% and engagement clicks by 246%. Social apps received over 8K clicks, 10.6K entries and emails, and 107K+ targeted individuals saw Pretzel Crisps content over 4 times a day.