Buyer Persona Targeting via Facebook

E. & J. Gallo Winery

CHALLENGE

E. & J. Gallo, the world’s largest family owned winery and the largest exporter of California wine, required an improvement of its paid advertising efforts to Facebook, for select brands and their respective products.

SOLUTION

Convertiv developed a targeted approach for campaign deployment and launch which included analysis of each brand’s target audiences. Convertiv created select messaging to support offers and related incentives developing ad variations and applying creative rotations.

BENEFIT

Each Facebook ad campaign benefited from building brand interest and awareness while increasing fan participation due to its ability to target demographics, geography, and interests. With Convertiv’s focused calls-to-action and continual monitoring for ‘freshness’, Gallo benefited from increased click-through and conversion rates.