Gain Valuable Consumer Knowledge Using Social

CHALLENGE

Pretzel Crisps wished to leverage fan excitement surrounding March Madness across its social channels while also learning more about its fans and customers.

SOLUTION

Convertiv designed, developed and implemented a Pretzel Crips flavor bracket application, which enabled fans to create their own flavor bracket. Brackets were saved and followed with a flavor tournament to create the perfect bracket.

BENEFIT

Pretzel Crisps gained business intelligence from their social fan base through targeted ad spend, and the collection of thousands of data points on flavor preferences paired with grocery stores and mapped out geographically by zip code.