Centralizing Content for Engagement

CHALLENGE

IGT, the largest gaming manufacturer in the world, needed to improve its utilization of social media and create a content ‘hub’ to unify its digital presence.

SOLUTION

Convertiv designed, developed and deployed a customized WordPress blog that consolidates its social assets into one platform and allows users to engage and share IGT’s content.

BENEFIT

The branded blog allows the global marketing team to deploy fresh, sharable content to improve its brand engagement and awareness.