Centralizing Content for Engagement


IGT, the largest gaming manufacturer in the world, needed to improve its utilization of social media and create a content ‘hub’ to unify its digital presence.


Convertiv designed, developed and deployed a customized WordPress blog that consolidates its social assets into one platform and allows users to engage and share IGT’s content.


The branded blog allows the global marketing team to deploy fresh, sharable content to improve its brand engagement and awareness.