Leveraging Thought Leadership to Build Brand Awareness


Kaspersky, a global thought leader and provider of anti-virus and computer security solutions, required an overarching social business strategy to grow their various global markets and consolidate the administration of 100+ social media profiles. Kaspersky needed a platform to deliver consumer facing content to compete and be relevant to consumers.


Convertiv performed a thorough analysis of current social assets, resources and technical utilization and delivered a roadmap to integrate their digital channels and align their business around a social strategy. Specific recommendations included platform, toolset, best practices, measurement methodology, and governance.


Through analysis and development efforts, Kaspersky was able to increase industry awareness and reach within regionalized markets in multiple languages with engaging content. Kaspersky has also achieved brand validation in North America with The Register and NBC News outlet syndication.