A Social Multisite Platform Targeting Retail Locations

Not Your Average Joe’s


Not Your Average Joe’s (NYAJ), a popular regional restaurant chain in the NorthEast, wanted to leverage social media to build an online community, increase customer loyalty and enable online advocacy.


Convertiv developed a WordPress multisite platform that empowered NYAJ’s digital footprint by providing each location with a central place to share local happenings and store information. The new site seamlessly integrates online ordering, reservations, and the restaurants' loyalty program.


Convertiv standardized NYAJ’s social media infrastructure and enabled the deployment of local microsites geographically by restaurant. NYAJ has successfully reached and evangelized its customer base digitally and continues to build advocacy around its brand.