Targeted Location-Based Facebook Engagement to Grow Fan Base and Website Conversions

Not Your Average Joe's


Not Your Average Joe's (NYAJ) required a targeted and localized Facebook editorial campaign strategy that could be refined over time based on insights from a quantified measurement methodology.


Convertiv developed a Facebook strategy and workflow that could test and refine their marketing specific to restaurant locations and targeted audiences using a WordPress platform and Facebook Parent-Child function.


Within a short period, NYAJ's increased its fan base by over 200%, increased its engagement rate by over 400%,  site visits by over 20%, and online reservations by 200%.