An Integrated Marketing Roadmap to Social Business

CHALLENGE

Nuance Communications, Inc., a industry leader in speech recognition, looked to leverage social media to support its rebranding effort, consolidate its siloed approach to marketing and build a customer acquisition strategy.

SOLUTION

Convertiv analyzed social media assets across all divisions and developed a detailed roadmap that provided direction on resource alignment, a unified measurement/editorial methodology, and a centralized content ‘hub’ for consolidation of blogs, microsites, communities and website.

BENEFIT

Nuance benefitted from organizational alignment behind a single social strategy backed by key KPIs to measure the value of its marketing efforts. To improve its inbound marketing and lead generation campaigns and conversions, Nuance is positioned to execute more efficiently and intelligently.