A Paid Search Optimization Strategy that Increases Leads and Lower Costs

CHALLENGE

Imprivata, an IT security company for securing employee access, was looking to increase qualified leads across the healthcare single sign-on sector, and improve lead visibility for all products.

SOLUTION

Convertiv developed a campaign hierarchy for the paid search channel, developed the appropriate copy and offers to align the product  to the need in the healthcare industry, and optimized current landing pages for conversion.

BENEFIT

Imprivata doubled its conversion rate and halved its CPA in the first 2 weeks of launching. Over the first 6 months of engagement inbound leads by 115%.