Increasing Online and Offline Viewership with Social Engagment

CHALLENGE

USA Network needed to grow its online fan base and TV viewership leveraging social media techniques such as incentivized contests and in stream engagement during live shows.

SOLUTION

Convertiv designed, developed and deployed fourteen fully responsive social applications across eleven TV shows promoting USA’s premieres and season finales via Facebook. Sweepstakes applications were co-branded to target potential new fans and grow the fan base.

BENEFIT

Convertiv’s efforts grossed 1,000,000+ entrants from the applications’ mobile optimization and accessibility (traffic and engagement was sourced from smartphone and tablet users).