SEO For WordPress Step Four: Implementing Your Strategy

@Kevin | Search

We’ve established our goals, done our research, and have devised our strategy… it is now time to implement it.

1) Install the proper plugins. There are tons of wonderful plugins available for WordPress when it comes to SEO management. I am sure there are ones that I may not be using that are the bee knees. (I just wanted to say bees knees once.) The ones that I recommend are because I have used them for clients and have used them on my own and I know they work and work well. I would also recommend considering a redirect plugin as well as an automatic link generating plugins for internal pages based off of keywords being used.  (Actually I can cover that in a more advanced post later on.)

All in One SEO Pack– This will allow you to configure your SEO information on each page, post, and on the homepage.

Broken Link Checker- Broken links are bad. From a crawling and a usability point of view. This will tell you what links are broken on your website and will allow you to manage and maintain them.

Google XML Sitemap Generator- From the site- “This plugin generates a XML-Sitemap compliant sitemap of your WordPress blog. This format is supported by Ask.com, Google, YAHOO and MSN Search.”

2) Populate information. Now that you have the right plugins installed go through and populate the information on each post and page in the All in One SEO Pack section of your post/page entry screen. Don’t forget to change your homepage settings in the administration screen of the plugin.

3) Submit Sitemaps. After activating the Google Sitemap plugin take the time to go and activate it and register your website with the different webmaster applications available.

4) Make sure your site is pinging the right places. While you don’t want to ping the same service multiple times (and I would argue that this borderline) you still should make sure you are pinging available web services automatically. You can update your ping list in the writing section under settings in WordPress.

http://rpc.pingomatic.com/

http://blogsearch.google.com/ping/RPC2

http://rpc.twingly.com/

http://api.moreover.com/ping

http://api.my.yahoo.com/rss/ping

http://ping.bitacoras.com

http://ping.feedburner.com

http://ping.syndic8.com/xmlrpc.php

http://rpc.blogrolling.com/pinger/

http://rpc.icerocket.com:10080/

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://topicexchange.com/RPC2

http://www.blogdigger.com/RPC2

http://www.blogoole.com/ping/

http://www.popdex.com/addsite.php

http://www.wasalive.com/ping/

http://www.weblogues.com/RPC/

http://blogping.unidatum.com/RPC2/

5) Make sure all your images are properly titled. A lot of people will just upload images without populating the naming information in WordPress, take a few minutes out to double check your  photos.

6) Begin to get backlinks. I can only help you so much; I can’t give away the farm when it comes to this part. But begin to do some reach out to other people in your nice, use social bookmarking, and make sure you are listing your blog on your social media, message board, and any other profile you can imagine.

I don’t want to pretend that this is the end all and be all when it comes to SEO strategy because it isn’t but this will improve what you are doing if you aren’t using some basic SEO strategy on your WordPress site. If you are good about generating content, diligent about making sure you fill out the SEO information on every post, and you take the time in correcting the errors you have there will be search engine traffic improvements to your site.

At the bare minimum this is what should be done on most WordPress sites. There are much more advanced techniques that you can deploy but this is a somewhat simple and basic way to make improvements to your site.

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