Social Business Industry Roundup #SocBiz

@Wendy | Social

Every marketer struggles to keep up with the fast pace of change in digital marketing and a host of new technologies and feature rich social platforms. The pace of change continues to accelerate. For that matter, marketers are under significant pressure to generate a return and demonstrate the relevance of their marketing campaigns – calculating the value of social media and its impact on the sales pipeline.


It’s for this reason we’re launching a weekly industry roundup that provides links to the most important and current industry developments with some perspective on how it moves the needle towards a social business model.

Social Organization, Governance & SMM

(Com-batting brand anarchy by defining internal structure and ensuring the right rules and guidance are in place to protect both the brand itself and the people behind the social activity.)

Social Media Management

(Orchestrating multiple people having multiple conversations across multiple accounts on behalf of your brand by implementing workflows, approval paths, and coordinated content distribution.)

Measurement & Reporting

(Social media measurement to create a goal-oriented analysis of your social program performance.)

Technology

(The tools you’ll need to listen/monitor, manage and syndicate your social media mix focused on the people, conversations, and relevant activity about your brand can yield valuable insights to understand past events, inform current decisions, and improve future outcomes.)

Content Marketing & Social Strategy

(Creating and curating great content for social distribution and how to converse with customers in ways that create value for your network and achieve social business objectives are essential components of an integrated marketing strategy – understanding that social is the convergent force behind digital channel alignment.)

Social Engagement & Community

(Creating meaningful experiences on social channels that engage your audiences, inspire action, and build brand awareness and loyalty.)

Social Selling – Audience Segmentation and Targeting Social Audiences

(Segmenting audiences based on demographic and technographic data provided by social networks and how to target tailored messages to individual segments both in the sales and customer retention practices.)

Media Mix Optimization

(Combining owned assets with earned audience interactions and paid advertising to optimize social business efforts.)

Industry News

Stats to Build the Social Business Case

Commentary

Today, social media success means something different to every organization. Brands participate in social to build customer loyalty, drive sales, support customers, or interact with their community. Although social business goals are different in every company, the path to success is always the same. It requires that a brand understand and segment audiences, engage them in meaningful ways, and measure the return on that engagement, all of which is incredibly challenging for the average social team.

A social business model integrates and aligns internal and external customer engagement connects social to the heart of any business and helps teams regain the bandwidth they need to think more strategically about their social programs.

Additions & Feedback

If you have additional links, sources or ideas that you think would be helpful, please comment below or tag me in Google+.

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