< Strategic Insights

Measurement & Analytics

Our Approach

Purpose-built performance measurement.

Convertiv’s relentless focus on optimization of every user touchpoint drives an insatiable appetite for business intelligence — offering clarity, insight and unmatched performance.

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Tracking Tags Optimized

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Analytics Dashboards Developed

“Beyond my internal crew, Convertiv is my second marketing team. They have modern ideas in an industry that’s changing by the day. But their secret weapon is that they let the data do the talking. You know what’s working and what’s not. You can’t fake data.”


Our Strategy

Measurement & Analytics Research

Convertiv’s work begins with an immediate analysis of your data model, integrity and reporting capabilities. Ensuring accuracy of data sources is vital and often reveals previously misleading or conflicting information. We collaborate with your to define Key Performance Indicators, optimize data tracking and enhance reporting capabilities to deliver digestible, actionable reports — in real time.

Media Mix Modeling

Convertiv’s expertise extends beyond digital. We apply the same analytics-driven approach multi-channel marketing efforts including TV, radio, and print advertising, call center activity, offering comprehensive, tangible insights across their business.

Business Intelligence

Convertiv’s team of analytics experts allows you to supercharge marketing efforts by uncovering strategic insights with your data.

Multivariate Testing

Convertiv’s core strength is our ability to optimize the digital experience around human insights in service of your business goals. We produce optimal results by constantly questioning your data, measuring every outcome, and continually refining the end users’ experience.

Related work
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