Whew… been a little while since we ate our own dog food on our blog – some could blame that on Twitter, we do love micro-blogging. Our ah-ha moment, and inspirational for this post came from this spot-on piece by Matt Harris “Why I Blog”. To think we help clients all week with integrating their content into the marketplace and we have not posted a blog in five months…funny how stuff like that happens. Anyway, the good news is…we are back and have all types of great stories from the time we’ve been gone. Since our last post, we’ve had our head’s down creating our company identity and of course over-delivering on client expectations. But, we one things for sure, things are always changing, moving, evolving and sometimes exploding in our industry and sometime you just have to learn on the fly. The main driver of innovation for us was the maturation of online media, along with the convergence of mobile, social and search. Everyday, we see smart brands are beginning to realize that this is similar to the Wild West and you need to stake your ground.
Back to us for a second; so where does this mean we go from here? Ideally we would love to hear from you, but we’ve got some interesting ideas kicking around. Also, we thought it would be logical to build on some of the previous posts we discussed. The interesting thing about our hiatus is, just like our company, it gave our ideas some time to evolve. Some of the areas we want to continue evolving are.
- Building a vibrant community with thought leadership vs marketing
- iPad integration into your business and building apps for consumers
- Integrated search across platforms and services