To begin the migration to a social business model, there is a need for social collaboration. The problem is that organizations don’t understand what it means or how it can impact and benefit the company at large. With this forward-thinking comes an implementation of social technologies as a way to better align key parts of the organization including marketing, sales and product — with IT leading the technical implementation.
An Open, Collaborative and Safe Environment
A social business is flat, versus the traditional hierarchical business structure and social collaboration offers a way to break down the silos between departments and enable direct communication. If used properly, an idea or problem area from anyone can reach anyone all the way up to the CEO without going through a reporting structure — and without repercussion.
Most importantly, a collaborative environment encourages a culture of experimentation — viewing failure as a learning opportunity. It also shortens the cycle to innovation when ideas are vetted, executed and refined in agile, iterative cycles.
The 10 business benefits to social collaboration
- Protect the Brand. Enabling internal and external collaboration around proper messaging with prospects and customers in a secure social collaboration platform can improve consistency of brand experience with prospects, partners, and customers.
- Fuel Idea Creation. Collaboration fosters an environment that is conversational and less formal opening up a forum to discuss new ideas and problem solve.
- Share Intelligence. Measured results campaigns is powerful when qualitative and quantitative information is combined into customer intelligence.
- Improve Efficiency. When you can combine project planning, file sharing, and centralized communication, it’s easier to collect and disseminate information to large, interdepartmental groups and creates a path to efficient workflow.
- Improve Communications. When there’s good collaboration between departments, it’s easier to balance the competing priorities of groups shifting the emphasis away from ownership to project completion.
- Lower the Barrier to Technology. Social collaboration means moving to the cloud which provides an easy-to-use interface that’s easy to adopt and automatically is enhanced on an iterative basis without disruption.
- Encourage Thought Leadership. When people have a means to share their insights, ideas, and experience, they empower others providing valuable information as ‘data experts’. When it is crowd sourced, there is a natural selection in play that ensures timeliness, accuracy and additional relevance to its use cases.
- Optimize the Sales Cycle. A social enterprise is not just about the technology it employs but about the culture it creates. A collaborative business is focused on interacting with colleagues and customers alike focusing on the goal of creating customer value — and differentiating itself from the competition.
- Improve Secure Communications. Secure collaborative platforms offer a better alternative to email for sensitive situations — there is not ability for users to blind copy or share confidential information.
- Reduce the Over-Dependence on E-mail. Collaboration platforms can support large files in the cloud along with flexible, safe and secure file-sharing capabilities with no size restrictions for the user.
Additions & Feedback
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