After reading a blog on how Twitter will not help an author sell a ton of books – or, anyone sell a ton of anything in the blogger’s opinion – it made me wonder what people’s social media expectations are. Nina Perez is an independent author who has written about the value of using social media in promoting her work. I don’t think she, or any of the other indie authors I know, thinks that using Twitter means automatic massive book sales.
Instead, the common advice should be to consider Twitter, Facebook, Tumblr, and others communication tools. People cannot buy what they don’t know about. Having a Twitter account or Facebook page is as necessary when marketing yourself or brand as having a phone number. Use them to tell as many people as possible what you’re offering and to receive feedback.
Can these tools help you sell some? Of course, but your expectation can’t be to get rich by sending off a few dozen tweets. Knowing how to use Twitter and others effectively should be your primary focus: knowing the difference between self-promotion and spamming, launching effective campaigns, etc.
Also, understand why people are online and what they’re doing while they’re there. This will help you direct your efforts for maximum results. Again, those results may not be astronomical sales and they definitely won’t occur overnight.
So, what are your social media expectations?