Leading medical device manufacturer Boston Scientific required a social media strategy that empowered employees to educate and engage with customers in a strictly regulated environment.
increase in Facebook fans
With a deep understanding of Boston Scientific’s business goals, Convertiv conducted extensive analysis of regulatory and compliance concerns to form process and procedures for all things social media.
Convertiv deployed a sophisticated technology stack that allowed the company to educate and engage with customers, while effortlessly ensuring regulatory compliance.
With a proven technology platform, Convertiv helped Boston Scientific leverage social media to manage its customer communities, increase relevance of content, and deploy increasingly smarter campaigns.
Convertiv’s work pushed Boston Scientific’s social media effort to the forefront of its communications strategy, both customer facing and internally.