A world leader in property management realizes the opportunity for market capture through digital experience optimization.
increase in inbound web inquiries
increase in Organic Traffic
Convertiv embarked on an extensive user testing and IA process to serve as the foundation for a data-driven redesign project.
Convertiv launched the freshly branded Buildium.com to rave reviews from sales, partners, and most importantly customers. Key indicators for the web property saw a dramatic uptick in performance.
Post launch, Convertiv extrapolated additional opportunities for optimization through data acquired through real users.
By prioritizing optimization opportunities, Convertiv continuously optimized Buildium.com through an extensive A/B Testing program.