As both demand and competition rise in the luxury river cruise space, Convertiv was approached to help Scenic Tours own every moment of the passenger’s online search journey.
improvement in leads generated
increase in ROI
Convertiv was tasked with developing a new way to generate leads without having to spend additional money in paid advertising due to the market already being flooded with advertisements in the space.
Convertiv harnessed the power of Scenics beautiful brochures by designing tests aimed at generating the maximum number of leads possible from users seeking brochures.
Website architecture was altered as a result of tests showing more effective paths of customer acquisition.
Convertiv proposed ways of making the entire trip booking experience more seamless and intuitive based on test results.