With a worldwide network of casinos and hotels, and the world’s largest database of gaming consumers, Caesars turned to Convertiv to build a link to millions of social media profiles — to turn data into insights, and insights into revenue.
revenue increase from digital content
revenue increase from Twitter
overall social media growth
With more than 50 major properties throughout the world, and massive amounts of customer data, Convertiv immediately began the work of linking disparate customer data points to human social profiles.
Convertiv’s work allowed Caesars to analyze behaviors, preferences, and proximity in order to engage with its audience, and tailor offers unique to each property — and to each customer.
With never before realized customer insights, and Convertiv’s plan in action, the Caesars marketing group was able to continually exceed targets and drive continuous program improvements.
Convertiv’s work enabled Caesars to leverage digital in ways that were never possible before, driving previously untapped revenue streams, and exceptional customer experiences.