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190 Countries. 20 Languages. 1 Voice.

Kaspersky Lab’s cyber security products protect tens of millions of computers throughout the entire world. Convertiv was enlisted to synthesize the company’s global web presence, across a diverse spectrum of cultures and languages, into a cohesive universal experience.

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With dozens of regional websites and more than 100 social media profiles, Convertiv designed a technology and content roadmap capable of making the complex extraordinarily simple.
Convertiv developed a proprietary content engine serving multiple daily posts, translated into more than 20 languages — creating a truly global web presence.
With the technology platform developed, tested and deployed, Convertiv performs continuous measurement and iteration, perpetually increasing its speed and agility.
Converted enabled Kaspersky’s centralized marketing unit to be everywhere at once — hyper-relevant globally, and locally.
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