Quantifying decision making in data storage

Even with a clear competitive advantage, the uber-competitive data storage market required an exceptionally powerful tool to push customer decisions in the right direction.

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enterprise sales leads in first 6 months

  • ENGAGE

    Nasuni knew its customers were seeing better ROI with its product compared to competitors, but needed a compelling way to prove its value to a given customer’s specific needs.

  • IGNITE

    Convertiv developed and deployed a dynamic Total Cost of Ownership Calculator, and product comparison experience for the web, generating individualized cost-savings reports.

  • ACCELERATE

    Upon release of the TCO experience, Convertiv executed an aggressive SEO and digital marketing strategy that introduced an increasing number of prospective customers to an optimized decision making tool.

  • INNOVATE

    By offering prospective customers a clear demonstration of the Nasuni difference, Nasuni was able to significantly expand its customer pipeline, broadening the funnel at the top and the bottom.

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