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Quantifying decision making in data storage

Even with a clear competitive advantage, the uber-competitive data storage market required an exceptionally powerful tool to push customer decisions in the right direction.


enterprise sales leads in first 6 months

Nasuni knew its customers were seeing better ROI with its product compared to competitors, but needed a compelling way to prove its value to a given customer’s specific needs.
Convertiv developed and deployed a dynamic Total Cost of Ownership Calculator, and product comparison experience for the web, generating individualized cost-savings reports.
Upon release of the TCO experience, Convertiv executed an aggressive SEO and digital marketing strategy that introduced an increasing number of prospective customers to an optimized decision making tool.
By offering prospective customers a clear demonstration of the Nasuni difference, Nasuni was able to significantly expand its customer pipeline, broadening the funnel at the top and the bottom.
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