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An uncommon strategy for an uncommon restaurant.

As a rapidly growing national brand, Not Your Average Joe’s required an innovative digital strategy to deliver a localized experience across increasingly diverse locations.

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increase in fans

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increase in engagement

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increase in online reservations

NYAJ’s success is built upon delivering a consistently excellent experience that is equally unique to each of its locations. Convertiv developed a parallel digital strategy that began with a rock solid infrastructure.
Convertiv’s custom solution allowed the chain to deliver location-based online ordering and reservations with local flavor, while seamlessly integrating its national loyalty program and brand standards.
With meticulous measurement tools in place, NYAJ and Convertiv were able to continuously increase customer satisfaction and loyalty by developing a responsive digital platform capable of real time location-based micro targeting.
Convertiv’s work allowed NYAJ to set a new standard for excellence across more than 20 locations, allowing each site to immediately respond to location specific marketing opportunities, like weather, sporting events —translating the restaurant’s core experience into the digital realm.
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