Not content to sit quietly in the crowded, ultra-competitive snack aisle, Pretzel Crisps approached Convertiv with the goal of changing the venue altogether. With the right digital strategy, Pretzel Crisps could dominate the social media landscape for all things snack-related — and win the customer before they even enter the store.
increase in social engagement
increase in social reach
new customer profiles
Convertiv’s immediate analysis of Pretzel Crisps’ customers social profiles revealed preferences and patterns that would form the cornerstone of the brand’s digital strategy.
Armed with deep customer analytics, Convertiv created engaging digital experiences at pretzelcrisps.com, and across the brand’s social accounts to attract fanatics, while providing a forum for customers to rapidly amplify the conversation across the US.
Convertiv built a robust reporting and measurement suite to turn continued insights into an optimized conversion funnel, and super-charged campaign.
By moving the conversation from the grocery aisle to social media, Convertiv allowed the Pretzel Crisp customer to have the loudest voice in the room, and created a fresh approach for the brand that continues to outpace its competition.