As both demand and competition rise in the luxury river cruise space, Convertiv was approached to help Scenic Tours own every moment of the passenger’s online search journey.
increase in customer leads
improvement in ad efficiency
increase in ROI
A nearly flooded river cruise market required a differentiated digital strategy, and all hands on deck to rise above the competition, and win the attention, hearts, and minds of would-be passengers.
Convertiv quickly deployed an ultra targeted digital campaign and highly optimized landing pages to convert search inquiry into high quality customer leads.
Starting with a minimal ad spend, Convertiv was able to exceed Scenic Tours’ immediate goals, Prompting the company to bet big on digital, increasing its budget by more than 500% month over month.
Convertiv’s efforts for Scenic Tours has resulted in a transformation of the company’s entire marketing approach, pushing digital to the top.