ZeroNorth Site Overhaul

Design and Development

Lead List (8.19-8.26)

• Lead Report
• Next report(s) will be cumulative

Website Design Progress

• PPT

Single Asset lander

• Design approved – in development
• Finalize Subdomain – Done

Topic-based lander

• Design in progress (Convertiv)
• Tracking review/discussion (In progress)

HTTP/HTTPS Issue

• Updated ticket – issue is due to current legacy staging to production publishing workflow

Module Update

• Provide more information around issues with module (Virginia)

Digital Marketing

Hybrid Theory Programmatic

• Proof of performance
• Connect with HT contact

Event Surround Sound (for CISO campaign assets)

• Running on LinkedIn with Quality White Paper asset only
• 8/24: Minnesota + surround states (WI,ND,SD,IA); 8/31: California, New York, Mid-Atlantic (no VA); 9/14: Colorado,
  Pennsylvania
• Add next set of cities on Monday

Audiences

• Run through audience formats currently in place
• Share Product Security titles selected for new campaign group

IDC Report

• Follow up if moving forward
  • Determine CISO and/or Product Sec Audiences
• Virginia to let us know if licensing

Upcoming paid programs

• CISO Campaign
  • Ponemon Research Report (Mid Sept)
  • Ponemon Webinar (Mid/late Sept)
  • Unnamed White Paper (Early/mid Sept)
    • Forrester-esque as a cumulative, informational white paper
  • CISO Field Guide eBook (10/5)
  • Forrester Report
    • Webinar (TBD)
  • Quality WhitePaper
    • Webinar (TBD)
  • Simon Data Customer Webinar
• Product Security Campaign
  • Quality WhitePaper and Bidpath Webinar content shared
    • Creative change for Bidpath in progress
      • Share for final approval
      • Look for quote recommendations on new Platform/Platform Inner Pages
    • Quality WP campaign pushed live
  • Product Review
    • Virginia to share