SiriusDecisions Demand Waterfall® is a proven methodology for defining and realizing value from the B2B demand management process. But many organizations struggle to keep their growing collection of marketing data and technology aligned with the metrics required by the methodology. Our team has extensive experience helping organizations implement the SiriusDecisions Demand Waterfall® using existing data infrastructure. This experience has been extended into a data product framework specifically tuned to extend a modern data stack implementation to support the SiriusDecisions Demand Waterfall® requirements.