Demand Waterfall® Insights
SiriusDecisions Demand Waterfall® is a proven methodology for defining and realizing value from the B2B demand management process. But many organizations struggle to keep their growing collection of marketing data and technology aligned with the metrics required by the methodology. Our team has extensive experience helping organizations implement the SiriusDecisions Demand Waterfall® using existing data infrastructure. This experience has been extended into a data product framework specifically tuned to extend a modern data stack implementation to support the SiriusDecisions Demand Waterfall® requirements.
A unified analytical view across the marketing funnel makes it easier to understand how quickly and efficiently marketing-sourced leads are flowing.
Our data product framework for the Demand Waterfall® helps decision-makers understand KPI changes and trends, so they can react to changes quickly and optimize future media spending.
Timely access to performance and spending data from across all channels empowers business leaders to capitalize on new opportunities and course-correct quickly when necessary.
Track pipeline movement with precision and identify problem spots quickly
A detailed understanding of how prospects are moving through the buying journey will empower your team to influence pipeline performance in impactful ways.
Pinpoint possible opportunities to refine the customer journey
Time-based reporting allows you to analyze specific stages of the pipeline, identify areas of friction, and take focused steps to increase velocity.