Our Approach
Business Goals
- Identify business objectives
- Define leading performance indicators
We begin each engagement by gaining an understanding of your growth plans and other key business requirements. This includes a retrospective look at past performance and definition of future performance indicators that must be measurable and reportable on an ongoing basis.
Persona and Audience Discovery
Iterative process- Define target attributes, including: firmographic, technographic, and account signals
- Identify buying centers
Once we understand your growth requirements, we partner with you to analyze your target audience. We consider relevant market segments, technology factors, and account signals and work with you to identify the buying centers that we will need to impact with the engagement.
Offer Alignment
Iterative process- Offer to lifecycle mapping
- Landing experience, including: destination pages, mini-sites, and in-platform experiences
As the buyer journey comes into focus, we work with you to map offers to the engagement lifecycle. This includes a significant focus on landing experiences across web pages, mini-sites, in-platform experiences, and other possible destinations for your personas.
Deploy
Iterative process- Ad Creative and Messaging
- Campaign Setup, Triggers, and Tag Management
- Quality Assurance
Once the desired buyer destinations are clear, we help you develop and deploy high-impact creative messaging to drive engagement. We also ensure that your growth stack is configured with the necessary campaigns, triggers, and tags to measure and influence buyer behavior and engagement over time.
Operationalize
- Launch
- Test and Learn
- Optimize
Once an end-to-end strategy and technology stack is in place, we work alongside your team to launch into production. We continue with proactive testing after the solution is live to assess both business and technical performance and identify possible areas of optimization.
