Thoughts

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Comparing GA4 to Other Modern Analytics Tools

The new GA will resemble a host of other data collection and analytics tools out there and it begs the question “is GA even still the right tool fo...

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Composable ABM Platform (ie Composable B2B CDP)

Over the past five years, Convertiv has worked with dozens of clients, many of which represent some of the country’s fastest-growing technology com...

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Approaches to B2B Attribution

Often an overlooked piece of the marketing puzzle, attribution requires the development of a program that provides insight and feedback.

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Best Practices for Landing Page Design

A properly designed landing page can be an extremely powerful lead-generation tool in conjunction with digital marketing efforts.

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Harnessing Paid Digital Media to Drive Growth

When you get paid digital right, it becomes a finely tuned engine that propels your growth strategy in measurable and predictable ways.

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Navigating the Journey to Data Maturity

Every successful company reaches a point when it is necessary to drive growth in more systematic and predictable ways.

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