Thoughts

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Maintenance Methodology

Transitioning a project from active development into maintenance requires support architecture to ensure long term sustainability.

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Modern Account Based Marketing

Success with account-based marketing requires a data-driven framework that incorporates fit and intent and harnesses your existing first-party data.

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Multi-Regional WordPress Websites

Sustainable global expansion requires engaging in customers’ native languages, but managing this with Wordpress is possible with the right practice...

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Application Development Methodology

Every new development project should start with both clear goals and a clear plan for how it will be operationalized. Bringing the full project pla...

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Performance Reporting

If you do not have clear visibility into the digital activities you are engaging in, how will you know which are working and which are not? Digital...

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How to Get Personal

Online personalization is now everywhere, from account-based marketing to website personalization to custom product demos. But it’s important to co...

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