Comparing GA4 to Other Modern Analytics Tools
The new GA will resemble a host of other data collection and analytics tools out there and it begs the question “is GA even still the right tool fo...
Composable ABM Platform (ie Composable B2B CDP)
Over the past five years, Convertiv has worked with dozens of clients, many of which represent some of the country’s fastest-growing technology com...
Approaches to B2B Attribution
Often an overlooked piece of the marketing puzzle, attribution requires the development of a program that provides insight and feedback.
Best Practices for Landing Page Design
A properly designed landing page can be an extremely powerful lead-generation tool in conjunction with digital marketing efforts.
Harnessing Paid Digital Media to Drive Growth
When you get paid digital right, it becomes a finely tuned engine that propels your growth strategy in measurable and predictable ways.
Navigating the Journey to Data Maturity
Every successful company reaches a point when it is necessary to drive growth in more systematic and predictable ways.