Tom Palmieri

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Creating Better Campaigns

Across industry landscapes, marketers are dealing with a similar set of headwinds as it pertains to campaign reporting, particularly in CRM. Answer...

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Aligning MarTech with Business Objectives

People, process, data, and technology are the four words every marketing technology lead hears in their sleep. But one or more of these foundationa...

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Importance of Organization in Marketing Automation

Today’s marketing teams are under constant pressure to do more with less. Fortunately, there are new technologies on the landscape that allow marke...

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