Tom Palmieri

Subject expert in marketing and revenue operations technology, enabling organizations to optimize business processes and drive organizational growth through people, process, data, and tech.

Comparing Data Warehouse Data and Marketing Automation Warehouse Data

Understanding Data Warehouses Data warehouses play a crucial role in business intelligence, enabling organizations to store, manage, and analyze va...


Marketing Automation and Data Hygiene

‘Junk in, Junk out’. If you work with data, which I’m sure you do, you’ve heard that statement a lot. If you have bad data coming into your systems...


Creating Better Campaigns

Across industry landscapes, marketers are dealing with a similar set of headwinds as it pertains to campaign reporting, particularly in CRM. Answer...


Aligning MarTech with Business Objectives

People, process, data, and technology are the four words every marketing technology lead hears in their sleep. But one or more of these foundationa...


Importance of Organization in Marketing Automation

Today’s marketing teams are under constant pressure to do more with less. Fortunately, there are new technologies on the landscape that allow marke...

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