Leading IT Modernization Company Creates Multi-dimensional Campaign Reporting
An industry-leading IT automation and modernization software provider reached multiple headwinds with their ability to properly track their end-to-end campaign performance. Marketing leadership determined data gaps in the process were causing issues with their ability to accurately report on campaign performance. Measuring ROI from a resource or investment standpoint was arduous given the amount of time taken to manually generate reports in a platform where on-demand should be the standard.
Global Data-Center Provider Optimizes Pre-Opportunity Pipeline Reporting and Process
A global data center, co-location, and managed service provider needed to accelerate their growth in key markets but lacked actionable insights on where to optimize and scale in their GTM efforts. GTM executives agreed many of their leading and lagging indicators for RevOps in the pre-opportunity funnel were either dated, inconsistent, or existed as definitions only. More importantly, vital handoffs between teams had little visibility and engaged prospects were slipping through the cracks in process.
A deep dive into the the martech stack helped a major medical device company streamline their technology investments, processes and organization, allowing stakeholders to focus on mission critical work.
Global Leader in International Learning Takes on Growth Stack Integration
The world leader in international learning tapped Convertiv to digitally relaunch their "Gap Year" division, including everything from brand to growth stack. Faced with tracking, reporting, and marketing automation data gaps, Convertiv helped assess and implement an updated reporting structure to measure key business questions while re-invigorating their lead nurture programs through content alignment and automation.
Fast-Growing Medical Device Company Transforms Their Customer Engagement Platform
Convertiv engineered a solution that could power customer engagement and transform a sprawling organic platform into a lean, intuitive, and performant tool.
Too often, revenue-focused executives are asked to do the impossible using imperfect information. At Convertiv, we connect data, design, and technology to help both startups and global enterprises predict, achieve, and accelerate growth.