A data-driven approach to growth and is possible. It starts with unlocking value from the information you already have. Momentum and learning from quick wins will kickstart your organization’s journey to a more sophisticated user data management approach.
Every engagement begins with the identification of specific business areas where data-driven insights can enhance performance and growth. We gather input from all levels of the organization and create a customized roadmap with measurable success criteria.
Many organizations have existing data sources and technologies that are not being utilized to their full potential. We assess these existing assets and look for ways to optimize them for greater impact.
Once the right foundational data is in place, we help you isolate the data sets that will reveal meaningful insights for your team. We look for ways to apply this data in ways that positively impact business performance.
As a clear strategy takes shape, we pinpoint and document the data points necessary to make it a reality. This may include defining new event generation techniques, as well as fine-tuning hierarchies and naming conventions in existing tools.
Once the optimal data collection model is in place, we create custom dashboards that turn the data into actionable business insights. Dashboards can be implemented using existing BI and CRM tools or through our Reportiv platform.
“Beyond my internal crew, Convertiv is my second marketing team. They have modern ideas in an industry that’s changing by the day. But their secret weapon is that they let the data do the talking. You know what’s working and what’s not. You can’t fake data.”Sam Clarke