< Design & Engineer

Design System

Successful business outcomes on the web require well-orchestrated collaboration between the design teams conceptualizing online experiences and the development teams responsible for translating design concepts into production-ready code. But too often these teams work in silos and reply to manual handoff processes and are prone to errors and inconsistencies. A component-driven UI approach with automated design handoff will bring your design and development activities into a single, highly efficient framework.

Modernize your design workflow

Accelerate innovation and improve brand consistency with automated design handoff

Create structural standards that balance visual expression with efficiency

Contact Us

Many design teams are now accustomed to working in isolated design tools and sharing static assets with collaborators through ad hoc methods. It then falls to developers to manually translate design decisions into production-ready code. This is highly inefficient and prone to errors. And even when it’s done right, there are no measures in place to ensure brand consistency.

Our team will help you implement a modern workflow for design execution. It starts with the creation of structural standards for every component that your organization will use on its web properties. This provides room for design expression while ensuring that guardrails are in place to ensure compatibility and brand consistency. Design handoff and transformation are then handled by automated tooling that includes integrated review and approval functionality and automated output and mapping of style values.

“Convertiv's wealth of experience across the B2B tech landscape provides a goldmine of best practices and insights as well. Put it all together and they are a CMO's secret weapon, capable of demystifying the complexity of marketing technology, finding the simple, effective strategy, and turning us into rock stars.”

JP Laquer Senior Vice President, Marketing at Databank

Component-Driven UI Frameworks

A component-based approach is the key building block for more consistent, automated design handoffs. Based on an understanding of your business objectives, our team will help you create a well-defined set of components and layers that are automation ready

  • Design requirements gathering
  • Component definition and categorization
  • An insight and measurement gap analysis

Design Automation Tooling

Automation is the key payoff of a component-based design approach. Our experts will help you select and implement the necessary tooling to bring your modern design system to life. By extracting and transforming design tokens for your brand foundations and components, your team will have an automatic, up-to-date design process, accessible for all required users. This includes tools for designers, review and approval workflows, component mapping, and automated production code output.

  • Automation tool selection
  • Tool implementation and integration
  • Automated workflow design

Why Convertiv?

Digital experiences play a central role in the customer journey for many businesses, so the details matter. Our expert designers and developers are about more than just aesthetics and code. We dive deep into the data about how buyers interact with your business digitally and create products, campaigns, and experiences that drive the right business outcomes. We also consider security, performance, and reliability at every step, so the momentum keeps building as your business grows.

Related Articles


Best Practices for Landing Page Design

A properly designed landing page can be an extremely powerful lead-generation tool in conjunction with digital marketing efforts.


What is a Modular Design System?

Modular elements that can be reused indefinitely after initial inception have been the holy grail of user interface design and development in recen...


0 +


0 +


0 %


Design & engineer products, services & experiences.