Personalization With AI
A common hot-button topic among companies looking to push to the next level is personalization. Whether it is ads, on-site, in-app, email, or anyth...
Types, Source and Use Cases for B2B Intent Data
B2B Intent Data – often talked about, rarely harnessed for its full potential. For more than a decade intent data, delivered in several forms...
Creating Better Campaigns
Across industry landscapes, marketers are dealing with a similar set of headwinds as it pertains to campaign reporting, particularly in CRM. Answer...
Best Practices for Landing Page Design
A properly designed landing page can be an extremely powerful lead-generation tool in conjunction with digital marketing efforts.
Harnessing Paid Digital Media to Drive Growth
When you get paid digital right, it becomes a finely tuned engine that propels your growth strategy in measurable and predictable ways.
Core Components to Account Based Marketing
Success with account-based marketing requires a data-driven framework that incorporates fit and intent and harnesses your existing first-party data.